We don't have to tell you how important customer engagement is. Just reminding your customers you exist can make or break your business, especially during these trying times.
One of the best things you can do for your business, whether you're a marketing manager, a small business owner or a budding entrepreneur, is, to be honest with yourself and understand why your customers are staying engaged as much as they should be.
Here are a few things you should try and address:
Poor product-market fit
It's important t consider the usefulness that the customer has from your product. Sometimes, what's displayed on a piece of marketing doesn't fit with what the sales team are saying, and likewise, what the product team are actually building.
The best way to ensure your attracting the right customers who buy your product and continue to engage with your company is... well making sure they're the right customer. Think about your leads, what qualifies them and what advances to they take from your service. We wouldn't recommend selling products to customers who really don't want or need them.
Lack of engagement
Key metrics are crucial to understanding how your business is performing with the engagement of your customers. Great apps installed onto your website can give you this information, or even going to Facebook page analytics to understand how people are responding to your content. Generally, you should see monthly increases in engagement, but this obviously depends on what your goals and objectives actually are.
CoplandPost provides insights on your flyer deliveries in local areas. Use this information to help build better performing campaigns in the future. Learn what works and what doesn't, and continue to measure your overall performance.
Failing user experience
Customer experience should be at the heart of what you do. Think carefully about the branding and overall quality of the message you and your team send out. Is it reflective on how your customer thinks, feels and engages with the world? If it's not, then adapt your brand that fits around them.
The design of your material can make or break your leaflet campaigns. Think carefully about the messages you're sending, the offers you're promoting and the brand you're promoting.
Stuck? A mood board can be a great way to get the juices flowing and understand what your customers want to see from you.
Even the biggest and most successful companies in the world have teams working on reducing the customer churn rate. Keeping customers engaged means keeping customers using your products. It's the bread and butter of the business.