A/B split testing

Before you send your email to your whole area, optimize it with A/B split testing. Send 2 variations of your flyer to a sample smaller sized area to see which leaflet performs better.

Choose what to A/B test in flyer marketing

A/B testing in leaflet marketing is a way to evaluate which of two flyers will be more effective. You set up identical flyers, but change one variable, such as the offer, imagery, flyer content or even your branding colours.

Pick winning material automatically

Automated leaflet testing allows you to set the sample size and the winning criteria. Copland automatically sends the winning flyers to the rest of your customers. If you prefer, you can also select the winner manually.

View your flyer A/B test results

See all the flyer split testing results on your reports page. You’ll learn how your customers react to different factors, which you can use to optimize future campaigns.

Use CoplandPost to book and manage your flyer campaigns

Across the UK, businesses use CoplandPost to book and manage their leaflet campaigns. Our system gives you complete control over your delivery, control your spending, control your area and start and pause your campaign whenever you want.

Learn more about a/b split testing

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