Choose what to A/B test in flyer marketing
A/B testing in leaflet marketing is a way to evaluate which of two flyers will be more effective. You set up identical flyers, but change one variable, such as the offer, imagery, flyer content or even your branding colours.
Pick winning material automatically
Automated leaflet testing allows you to set the sample size and the winning criteria. Copland automatically sends the winning flyers to the rest of your customers. If you prefer, you can also select the winner manually.
View your flyer A/B test results
See all the flyer split testing results on your reports page. You’ll learn how your customers react to different factors, which you can use to optimize future campaigns.