Helping you reach your goals
Targeting expansion helps improve your campaign performance by allowing our system to reach a broader set of people than those you defined in the detailed targeting section.
You can use this option when you want us to deliver your material to additional homes with people who we think would take an interest in your business. (We only implement the expansion when we think we can get you those results).
How it works
When this feature is selected, we dynamically make updates to your audience selection and overall campaign that reflects where we're seeing better performance. If we see better performance outside the campaigns defined audience, we may expand the audience further to include similar opportunities.